Scrappy

Brand Identity & Web Design

As part of a human-centered design project, I developed the concept and web design for a textile recycling organization, Scrappy. Around 16 million tons of textile waste are generated each year yet nearly all disregarded textiles are recyclable. Scrappy makes textile recycling accessible through a convenient pick-up service which then processes recycled materials into renewed textiles.

The minimal yet illustrative brand identity draws inspiration from Memphis style and uses collaged patterns to represent various prints on clothing one may donate. The result is an accessible and intuitive web experience that equips users with information they need to contribute to Scrappy's mission.

To experience prototyped website, visit here.