quip Refillable Floss Pick

Launch Campaign

Reusable and endlessly restringable, quip’s Refillable Floss Pick is an eco-friendly alternative to single-use plastic floss picks. To showcase the beauty of the product and its functionality, we utilized a minimal yet warm-toned art direction paired with playful illustrations throughout all brand applications.

Contributions
Design: Heather Poole, Ora Castelli, Chanel Lai
Packaging Design: Melissa Shelton, Heather Poole
Animation: Joey Bianco, Atanas Djibirov, Heather Poole
Copy: Ariel Levin, Rey Rosas
Art Direction: Chanel Lai
Photography: Mosspark

Concept Moodboard

Campaign Imagery

Product Ad

Packaging

Landing Page

HEATHER POOLE